Above all else, align with customers. Win when they win. Win only when they win.
Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
Our alliance with Toysrus.com has proven to be a great win for customers, and we've looked forward to taking the next step by introducing the new Babiesrus.com teamed with Amazon.com store since we forged the alliance last August.
