If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
Every new thing creates two new questions and two new opportunities.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
Your margin is my opportunity.
