Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.
The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.
I don't want to use my creative energy on somebody else's user interface.
