Where there is no hope, it is incumbent on us to invent it.
Fools rush in where incumbents fear to tread.
I think we are incumbent, I am incumbent, the Who is incumbent, anybody that produces anything by me is incumbent by my Englishness.
Do not be scared of the incumbents.
Do things that incumbents can't or won't do because it's economically or technically infeasible.
You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
