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The evolutionary biologist Richard Dawkins in 1976 coined the term ‘meme’ for a unit of cultural imitation.

Matt Ridley
Imitation, Memes, Term
Matt Ridley (2010). “The Rational Optimist: How Prosperity Evolves”, p.5, HarperCollins UK
The evolutionary biologist Richard Dawkins in 1976 coined the term ‘meme’ for a unit of cultural imitation.