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Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.

John Ruskin
Writing, Reader, Skip
"A Joy for Ever". Book by John Ruskin, note 6, 1857.
Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.