For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
![For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.](http://cdn.myquotes.org/images/jay-baer/for-many-businesses-the-fear-behind-their-social-media-reluctance-isnt-just-fear-of-failure-but-of-blame-and-accountability.jpg)
For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.