How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman (2005). “Emotional Design: Why We Love (or Hate) Everyday Things”, p.70, Basic Books
![How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.](http://cdn.myquotes.org/images/donald-a-norman/how-do-you-discover-a-need-that-nobody-yet-knows-about-this-is-where-the-product-breakthroughs-come-through.jpg)
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.