I'd like to get to a state where people think that if you've Googled something, you've researched it, and otherwise haven't, and that's it.
Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.
We deal with all varieties of information. Somebody's always upset no matter what we do. We have to make a decision; otherwise there's a never-ending debate.
Before Google, I don't think people put much effort into the ordering of results. You might get a couple thouand results for a query. We saw that a thousand results weren't necessarily as useful as 10 good ones.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
Too few people in computer science are aware of some of the informational challenges in biology and their implications for the world. We can store an incredible amount of data very cheaply.
In the future, search engines should be as useful as HAL in the movie 2001: A Space Odyssey-but hopefully they won't kill people.
You always hear the phrase, money doesn't buy you happiness. But I always in the back of my mind figured a lot of money will buy you a little bit of happiness. But it's not really true. I got a new car because the old one's lease expired.
Generally, health is just so heavily regulated. It's just a painful business to be in. It's just not necessarily how I want to spend my time.
Today, if you want to access a typical out-of-print book, you have only one choice - fly to one of a handful of leading libraries in the country and hope to find it in the stacks.
When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.
I am sometimes something of a lazy person, so when I end up spending a lot of time using something myself - as I did with Google in the earliest of days, I knew it was a big deal.
We've seen a massive attack on the freedom of the web. Governments are realizing the power of this medium to organize people and they are trying to clamp down across the world, not just in places like China and North Korea; we're seeing bills in the United States, in Italy, all across the world.
It is ironic since whenever I have met with our elected officials they are invariably thoughtful, well-meaning people. And yet collectively 90% of their effort seems to be focused on how to stick it to the other party.
But the vast majority of books ever written are not accessible to anyone except the most tenacious researchers at premier academic libraries. Books written after 1923 quickly disappear into a literary black hole.
As for "Don't be evil," we have tried to define precisely what it means to be a force for good-always do the right, ethical thing. Ultimately, "Don't be evil" seems the easiest way to summarize it.
