Ultimately you want to have the entire world's knowledge connected directly to your mind.
Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.
The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.
The name was supposed to be 'Googol,' which is the mathematical term for a 1 followed by 100 zeroes. It was before the Google spellchecker existed.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
I am sometimes something of a lazy person, so when I end up spending a lot of time using something myself - as I did with Google in the earliest of days, I knew it was a big deal.