John Caples Quotes
John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”
John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”
Don't underestimate the value of beginning a headline by naming the people you want to reach.
John Caples (2011). “Making Ads Pay: Timeless Tips for Successful Copywriting”, p.106, Courier Corporation
A long headline that really says something is more effective than a brief heading that says nothing.
A good headline can make an advertisement good even if the picture is poor.
John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”
John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”
John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”
John Caples (1932). “Tested Advertising Methods: How to Profit by Removing Guesswork”