Dave Kerpen Quotes
![Listen carefully, be transparent, be responsive, be authentic, tell great stories-the qualities that would make you the hotshot at a party-and they'll make your organization a likeable one on social networks.](http://cdn.myquotes.org/images/dave-kerpen/listen-carefully-be-transparent-be-responsive-be-authentic-tell-great-stories-the-qualities-that-would-make-you-the-hotshot-at.jpg)
Dave Kerpen (2011). “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)”, p.7, McGraw Hill Professional
A brand not responding on Twitter is like hanging up the phone on customers. With millions watching.