Power doesn't come from CONTENT, power comes from content that MOVES.
Where do most go to complain about a company/brand? TWITTER. Conversations are happening whether you are there or not.
We're living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.
We cannot measure, what it is we do not know to value.
Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.
Social media puts the "public" into PR and the "market" into marketing.
A lot of people are like, "Oh, it's so much easier to be a supermodel now because you have Instagram. You don't even need an agency anymore." But that's just not true. I still had to go to all the castings, I still had to go meet all the photographers, I still had to do all of that to get to where I am now. There wasn't a step taken out just because I had social media. I still have 12-hour days, I still have even 24-hour days sometimes; I still have to do all those things. We don't work any less hard than the '90s models did when they were young.
Anonymity is the fame of the future.
In the 21st century, the database is the marketplace.
I cannot understand how sensible people still defend Facebook, YouTube and Twitter
We're living at a time when attention is the new currency.
If Google doesn't know the answer, then it's not a question
I'm not motivated to entertain people through Twitter, so just by having Twitter and not saying anything, I make people mad.
Content that helps is superior to content that sells.
Move fast and break things.
When you're aware, from a young age, of how something plays in public, it makes you a young entrepreneur, whether you like it or not. I call most teenagers 'young entrepreneurs' because from a young age we're aware that our social media is building our brand. And if, when you're 13, you're concerned with building your brand, then "like" disparities matter.
Make the customer the hero of your brand's story.
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
The value of being connected and transparent is so high that the roadbumps of privacy issues are much lower in actual experience than people's fears.
They came to me with this case of Twitter ignoring case of smeared housewife
Helpful is the new viral.
Putting a photo into your LinkedIn stream increases engagement up to 90%.
At Twitter, mobile is in our DNA ... For us, it's all about mobile, and it always has been.
You are what you tweet.
Strategy is not focused on ROI, but on winning.
