Maybe [Iceland] could be sort of a testing ground for solutions because we are few and because we are really a tech-oriented nation. Everybody is a gadget freak. We spend a lot of time indoors.
The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.
I'll take my iPod - though I'm not very good with gadgets to be honest - and that has everything I like.