'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Every show on television has a downward trend because there are so many more things to watch. You can only deal with what is the benchmark of a hit series and 'Survivor' clearly remains a hit series.
