I'm a big fan of dreams. Unfortunately, dreams are our first casualty in life - people seem to give them up, quicker than anything, for a 'reality.'
I think that you try to raise the bar on whatever you do because you know, in this day of having to deal with a lot of reality TV, people say that scripted programming is dying, so you have to try to create something that can live in people's minds, long after they see it.
We recognize ourselves in Westerns, ... I believe the Western can orchestrate moments around reality. The reality can be as entertaining to us as the lie.
