The moves to contractualism and utilitarianism required some extra ingredients besides mortalism, the denial that God is in charge of the world, and the doctrine that physical and psychological pain are the greatest evils.
Human courtship has some wild extremes. At one end of the spectrum, there is harassment, pestering, blackmail, and an abuse of institutional power, which its targets rightly fear and loathe. At the other end is love, which as Nietzsche said, is beyond good and evil and always deserves our respect and compassion even when it is doomed or destructive. In the wide middle of the spectrum are all the ambiguous and tragi-comic goings-on of our species.